THE BIRTH OF A BIG IDEA
Out in the field since 2000, we’ve watched the industry grow at a rapid and sustainable rate.
Equally, we’ve watched as the knowledge, expertise and education required to fill the talent gap has not.
Some 16,000 new spas have launched since 2013 worldwide.
Research predicts another 70,000 experienced spa managers/directors will be needed by 2020.
“Most industry leaders cite training and education as the greatest challenge facing the spa industry today”
With less and less obvious differentiation, competition to stay ahead is fierce and requires an expert and adaptive workforce as well as genuine innovation.
We travelled around the world from Moscow to Miami and we saw the same needs and opportunities wherever we went.
We saw that seasoned, commercially astute spa leaders are scarce and new leaders often lack hard business and finance skills.
Important insights remain tucked away in the spa software system without being mined. Chances to use the trends or monetise the hidden opportunities are lost – money was being left on the table
We started to think about how to codify what a successful spa looks like and how we might build a support model that enables spas to grow people and create success independently in a more sustainable way.
For six months, we set about testing our ideas with groups of trusted hoteliers and spa professionals worldwide. We put forward our ideas and asked what you felt needed addressing; the same subjects and issue came up time and again and gradually it solidified our picture of what you need.
It gave us the big idea for The Spa Collaborative. Our aim is to reach as many people as possible with our platform of free resources and paid solution-based services and training courses.
We cover all aspects of a spa’s operation from pre-opening, launch to daily operations.
We believe in powerful business solutions that result in sales, but also on building knowledge and expertise, focusing on workforce development.
With each solution, we leave behind our “knowledge in box” – a toolbox of all the worksheets and methods we’ve used to guarantee you have the tools and skills to replicate the success. We want to be invisible helping hands, here to assist our partners to create success independently.
Our mission of The Spa Collaborative is to be the world’s leading spa business development company.
We are here to create positive, lasting change in the spa and wellness industry via innovative business services, training and guidance underwritten by a passion for sustainability and our planet.
But enough about us.
If you’ve read this far, thank you.
Whether you’re a hotel spa, wellness destination, city or resort spa, if you want to identify opportunities within your spa, grow a commercial, gelled and highly trained team, then speak to us. Our company is built on an unshakeable commitment to luxury hospitality and the spa industry and we would be honoured to help.