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      <image:title>HOME - SUCCESSFUL SPA BUSINESS DEVELOPMENT</image:title>
      <image:caption>OUR BUSINESS DNA Through decades of experience, we’ve codified the foundations to a globally renowned and commercially successful spa operation. We work behind the scenes to provide profit-focused services - commercial, effortlessly implemented advice and tools that develop brands, prestige and growth in a purpose-driven sustainable way.   We cover all aspects of a spa’s operation from concept development, design and pre-opening, through to launch and daily operations.  Innovation | Growth | Empowerment | Sustainability | Wellness</image:caption>
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      <image:title>HOME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>HOME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>HOME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2020-11-12</lastmod>
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      <image:title>Our Story - Out in the field since 2000, we’ve watched the industry grow at a rapid and sustainable rate.</image:title>
      <image:caption>Equally, we’ve watched as the knowledge, expertise and education required to fill the talent gap has not. Some 16,000 new spas have launched since 2013 worldwide. Research predicts another 70,000 experienced spa managers/directors will be needed by 2020. “Most industry leaders cite training and education as the greatest challenge facing the spa industry today” With less and less obvious differentiation, competition to stay ahead is fierce and requires an expert and adaptive workforce as well as genuine innovation.</image:caption>
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      <image:title>Our Story - We travelled around the world from Moscow to Miami and we saw the same needs and opportunities wherever we went.</image:title>
      <image:caption>We saw that seasoned, commercially astute spa leaders are scarce and new leaders often lack hard business and finance skills.  Important insights remain tucked away in the spa software system without being mined. Chances to use the trends or monetise the hidden opportunities are lost – money was being left on the table We started to think about how to codify what a successful spa looks like and how we might build a support model that enables spas to grow people and create success independently in a more sustainable way. For six months, we set about testing our ideas with groups of trusted hoteliers and spa professionals worldwide. We put forward our ideas and asked what you felt needed addressing; the same subjects and issue came up time and again and gradually it solidified our picture of what you need.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dce6a1d05553c34b366419c/1605054736025-ENNTIUJRMBYOWS8XNQ9C/The+Spa+Collaborative+Services+Business+Strategy.jpg</image:loc>
      <image:title>Our Story - It gave us the big idea for The Spa Collaborative.  Our aim is to reach as many people as possible with our platform of free resources and paid solution-based services and training courses.</image:title>
      <image:caption>We cover all aspects of a spa’s operation from pre-opening, launch to daily operations. We believe in powerful business solutions that result in sales, but also on building knowledge and expertise, focusing on workforce development. With each solution, we leave behind our “knowledge in box” – a toolbox of all the worksheets and methods we’ve used to guarantee you have the tools and skills to replicate the success. We want to be invisible helping hands, here to assist our partners to create success independently.</image:caption>
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      <image:title>Our Story - Our mission of The Spa Collaborative is to be the world’s leading spa business development company.</image:title>
      <image:caption>We are here to create positive, lasting change in the spa and wellness industry via innovative business services, training and guidance underwritten by a passion for sustainability and our planet. But enough about us. If you’ve read this far, thank you. Whether you’re a hotel spa, wellness destination, city or resort spa, if you want to identify opportunities within your spa, grow a commercial, gelled and highly trained team, then speak to us. Our company is built on an unshakeable commitment to luxury hospitality and the spa industry and we would be honoured to help.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>You’re unclear on the measurements + metrics needed to track your success at a deeper level You often get to the end of the year and require a post-mortem on what went wrong You’ve suffered from expensive mistakes in the past from going off course You’ve tried out strategies that haven’t been a good fit You don’t have time to step back and strategize</image:caption>
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      <image:caption>You could save time in strategic planning and execution of your objectives You had the support of an expert spa business team at the front line of global best practices You had huge, exciting clarity on your business objectives for the year ahead You had a step-by-step action plan of tactics, so you knew what to execute and when You, your key stakeholders and team members had clear focus areas and goals to work to You had a clear set of trackable KPI’s to help your business stay on course</image:caption>
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